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Core Essential Business Packages professional package Marketing Strategy
Core Essential Business Package - Lite


branding identity package

  • Complete a branding inventory
  • Tag line creation or refinement
  • Logo creation or enhancement up to 2 choices
  • Establishing the "look and feel" design elements
  • Business card design & printing: 500 count (multi-color, two-sided card stock)

website design & development

  • 4-5 total pages
  • 1 home page design (2 revisions)
  • 1 secondary/tertiary page designs (based on selected home page, 2 revisions)
  • A maximum of 5 purchased images (photos, illustrations, etc.)
  • Blog enabled (we can link an existing blog or set you up with one)
  • Sign up form for newsletter or Ezine
  • Autoresponders set up
  • Email set up with web mail access
  • Six-months subscription to Email Service Provider (for building your client and prospect lists and ongoing marketing)

marketing strategy

A six-month step-by-step action marketing plan which includes:
  • Positioning strategy
  • Email marketing campaigns
  • Pay-per-Click campaigns
  • SEM- Search Engine Marketing techniques
  • Traditional marketing strategies & techniques
  • Public Relations best practices
  • Workshop and Seminar best practices
  • Coaching on:
    Products | Services | Pricing | Copywriting


PACKAGE COMPARISON


Additional services included in the Core Essential Business Package - Professional:

  • Design and print of 1000 color brochures
  • Up to 7 more website pages and extra images
  • An additional 6 months of marketing plan
  • Press release written for you
  • A matching template for your ezine/newsletter
  • SEO-Search Engine Optimization package
  • More comprehensive branding assessment
  • One year of website hosting
  • One year of Email Service Provider
  • One year of domain name registration
  • 1000 vs. 500 business cards

optional (billed separately)
  • Web hosting
  • Shopping cart
  • Payment processing
  • Merchant Account for Credit Card Processing
  • Website updating
  • Additional design choices
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